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Our Story & Mission

We empower contractors to
take back their time.

SeppFlow is a family-founded software company dedicated to building the most reliable, compliant, and powerfully automated platform for home service professionals across the globe.

Built for the trades, by a family that knows the trades.

Our name, "Sepp", means smith or maker in Estonian. Our family name, Puusepp, literally means carpenter. For eight hundred years, our family has been making tools and building structures with our hands. We know the physical toll and the pride of a hard day's work in the trades.

When our founder, Joseph, looked at the software landscape for home service professionals, he saw a massive gap. The tools were either too simple to scale a real business, or they were bloated, enterprise-level dinosaurs that required a PhD to configure. Contractors were spending their nights and weekends doing paperwork instead of resting or growing their business.

We decided to forge a new kind of tool. We took our family's centuries-old ethos of craftsmanship and applied it to code. Today, SeppFlow processes millions of dollars in invoices and automates scheduling for thousands of crews. The material changed from wood and iron to AI and cloud infrastructure, but our mission remains exactly the same: make tools that work as hard as you do.

The Journey

2018

The Inception

Initial platform conceptualized in Tel Aviv to help local moving and HVAC companies manage leads.

2021

Payments & Dispatch

Launched v2 with fully integrated Stripe payments and dynamic map-based crew dispatching.

2024

The AI Era

Rolled out native AI Dispatching, automated customer text messaging, and the white-label Client Hub.

Present

Global Scale

Serving thousands of contractors across the US, Israel, and Europe, saving our users millions of hours.

What drives us every day.

🛠️

Craftsmanship over Hype

We don't chase Silicon Valley buzzwords. We build robust, reliable tools that do exactly what they promise. If a feature doesn't save a contractor time or make them money, we don't build it.

🤝

Radical Transparency

From our pricing models to our server uptime, we believe in being completely honest with our users. No hidden fees, no locked-in data, no surprise contract renewals.

🚀

Relentless Innovation

We were one of the first platforms in the trades to deeply integrate AI. We continually push the boundaries of what's possible so our customers always have an unfair advantage over their competitors.

Enterprise-grade security, for businesses of all sizes.

Your business runs on data. Your clients' addresses, payment details, and service histories. We protect that data with the same security infrastructure used by global banks.

🛡️

GDPR & CCPA Compliant

We adhere strictly to European GDPR standards and the California Consumer Privacy Act. We give you total control over your data. We never sell your client lists to third-party marketers, and you can export your entire database at any time with a single click.

☁️

SOC2 Type II Cloud Infrastructure

SeppFlow is hosted on highly secure, SOC2 compliant cloud infrastructure. We utilize at-rest and in-transit 256-bit AES encryption. Our systems are geographically distributed to ensure 99.99% guaranteed uptime, even during regional internet outages.

💳

PCI-DSS Level 1 Payments

We partner exclusively with Stripe to process payments. Credit card numbers never touch or reside on SeppFlow's servers. Everything is tokenized and processed through PCI-DSS Level 1 compliance networks, ensuring maximum safety for you and your customers.

👁️

Continuous Auditing

Our platform undergoes regular third-party penetration testing and vulnerability scanning. We employ automated monitoring systems that alert our engineering team to any anomalous behavior within seconds, 24/7/365.

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